Google will allow ads for NFT games starting Sept. 15


Google has updated its cryptocurrency promoting coverage to allow for blockchain-based nonfungible token (NFT) gaming ads so long as they don’t promote playing or playing providers. 

According to a weblog submit from Google, the brand new adjustments will go into impact starting Sept. 15 and will be restricted solely to games that meet particular standards:

“NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game.”

The new coverage will proceed to ban ads for games permitting gamers to wager or stake NFTs in opposition to different gamers or for rewards, together with cryptocurrencies and different nonfungible tokens. NFT on line casino games and every other social betting paradigm that permits gamers to wager or play for real-world prizes — akin to NFTs, money or cryptocurrency — will additionally proceed to be banned.

To run ads that promote gambling-related content material that integrates NFTs, builders and publishers should “comply with the Gambling and games policy and receive the proper Google Ads certification.”

As Cointelegraph reported in March 2018, Google previously banned all cryptocurrency-related advertising throughout its platforms. It didn’t point out whether or not the ban can be everlasting or reviewable at a later date.

Related: Google updates service policies to comply with EU regulations

Scott Spencer, the director of sustainable ads at Google on the time, said that the corporate had “seen enough consumer harm or potential for consumer harm” that it will proceed to strategy cryptocurrency-related ads with “extreme caution.”

In June 2021, Google softened the ban to allow some firms creating “cryptocurrency exchanges and wallets targeting the United States” to promote on the platform, offered the businesses have been registered with the United States Financial Crimes Enforcement Network as a cash providers enterprise or a federal or state-chartered financial institution entity.


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