![Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows](https://www.coindesk.com/resizer/QTeZLE8Le9h-SRQFp4FCl2YqF2k=/1200x628/cloudfront-us-east-1.images.arcpublishing.com/coindesk/AWLE5KGRNFHLBAEAY5CLHMELVQ.jpg)
![Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows Visa Launches Crypto Advisory Services for Banks as Demand for Digital Assets Grows](https://www.coindesk.com/resizer/QTeZLE8Le9h-SRQFp4FCl2YqF2k=/1200x628/cloudfront-us-east-1.images.arcpublishing.com/coindesk/AWLE5KGRNFHLBAEAY5CLHMELVQ.jpg)
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In a recent study conducted by Visa, 18% of global participants revealed they would be likely or very likely to switch primary banks to one offering crypto-related products over the next year. In emerging markets, that figure rose to 24%. And for consumers who already own cryptocurrency, Visa’s study found that almost 40% of participants expressed a willingness to switch their banks to ones offering crypto products.
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