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Mysuru: Lia, from Ripple Fragrances, a division of India’s leading agarbathi manufacturer Cycle Pure Agarbathi, launched Lia Naturals handwash at Chamundi Hills on Wednesday (Oct 6). , . Sulochana Guru, Jannavi Murthy and Nanda Sridhar, family members of NR Group along with the Lia team launched the hand wash, which has the property of killing 99.9% of germs.
The handwash is dermatologically tested and safe for the skin. The handwash is available in two variants: Aloe & neem and honey & turmeric variants. The brand uses natural extracts to make hand wash that is free from parabens and sulfates. The brand also launched the refill pack in two variants.
Speaking about the launch, Kiran Ranga, managing director says, “Since the pandemic, our company has consciously shifted one of its fragrance lines into the home and hygiene category. In order to reach conscious customers, we forayed into the hygiene category and introduced products that support conscious living.”
“As the products are made of natural ingredients that are beneficial for skin, they are completely safe for use,” he further adds.
The brand has always believed in developing new products and foresees opportunities for innovation and diversity in its product line. The handwash, which is priced at INR 75/- for 200 ml, is available in India at the retail outlets and departmental stores. Consumers can also order from www.cycle.in/ and have it delivered to their home. (MR).
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