Brazilian fintech agency Meliuz has floated a plan to increase its Bitcoin holdings and make the cryptocurrency a strategic asset on the corporate’s books.
Meliuz, which supplies cashback and monetary expertise companies, is taking the plan to make Bitcoin (BTC) the first strategic asset within the agency’s treasury to shareholders in a gathering slated for May 6, according to a translated April 14 assertion.
The firm stated its core enterprise will stay unchanged, however “the era of money from operations is key to the strategy of buying extra Bitcoin over time.”
If shareholders approve the measure, Bitcoin will be adopted because the agency’s primary strategic treasury asset, however it is going to additionally look to foster “the incremental era of Bitcoin for its shareholders, whether or not by means of the era of working money or by means of doable monetary transactions and strategic initiatives.”
Shareholders who disagree with the brand new course and held their shares earlier than April 14 can request reimbursement.
Meliuz shares leap on Bitcoin plan
In the buying and selling session after its new Bitcoin plan was introduced, Meliuz (CASH3) jumped over 14% from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64) on the Brazilian Stock Exchange, according to Google Finance.
In whole, Meliuz’s share worth has spiked up over 27% within the final 5 days to 3.85 Brazilian reals ($0.65).
Meliuz’s share worth has risen over 27% within the final 5 days, together with a 14% spike after its new Bitcoin plan was revealed. Source: Google Finance
Meliuz purchased Bitcoin for the primary time in March after its board of administrators authorized utilizing up to 10% of the corporate’s money for Bitcoin, buying 45 BTC for about $4.1 million.
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The quantity of Bitcoin held on the books of publicly traded corporations rose by 16.1% in the first quarter of 2025, in accordance to Bitwise. Public corporations purchased round 95,431 Bitcoin over the quarter, rising the full holdings throughout all firm’s stability sheets to round 688,000.
Meliuz was amongst 12 corporations that added Bitcoin to their stability sheets for the primary time in Q1 20025, becoming a member of the likes of video-sharing platform Rumble.
Michael Saylor’s digital asset agency, Strategy, has additionally continued its long-term strategy of buying extra Bitcoin with its most recent April 14 purchase consisting of three,459 Bitcoin purchased for $285.5 million.
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