Russian telecoms giant MTS announces ads service targeting Telegram users


Russia’s largest telecommunications agency, MTS, claims it is going to launch an promoting service targeting Russian Telegram users, however the social messaging utility denies it has any agreements in place.

The firm made the announcement on Oct. 17, outlining the launch of promoting providers for purchasers targeting the viewers of particular channels, classes, pursuits and geolocation. MTS explicitly states that the service targets telephone numbers of Russian operators.

Telegram spokesperson Remi Vaughn advised Cointelegraph that the corporate hasn’t entered into any ad-related agreements with any Russia-based corporations, together with MTS:

“They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.”

MTS unpacked particulars of the brand new service, which touts the promotion of messages, teams and bots with hyperlinks inside Telegram, in addition to messages with hyperlinks to exterior sources in Telegram Ads, permitting users to be directed to exterior websites and purposes.

MTS described the service as a method to show Telegram “into a performance tool with a high level of trust” that would attain a day by day viewers of 55 million Russians.

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An announcement from MTS promoting director Elena Melnikova reiterated that the launch of the service would allow purchasers to focus on Telegram users primarily based on a wide range of exterior person information:

“Russian businesses and advertising agencies will be able to launch advertising in Telegram based on external data – MTS Big Data segments, their own CRM systems based on phone numbers.”

The service additionally touts the exclusion of a minimal price range threshold, which means users can create and run promoting for any quantity. The value per message for small and medium-sized companies to their very own databases is about to be fastened at 90 kopecks ($0,0092).

MTS additionally experiences that every one adverts launched in Telegram Ads by means of its MTS Marketer service align with Russian promoting legal guidelines. MTS serves over 80 million subscribers by means of its Russian cell enterprise.

Cointelegraph has reached out to MTS to make clear particulars of the service and whether or not it has entered into a proper settlement with Telegram or is alternatively delivering the service by means of third-party promoting businesses.

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