Web3 company to have balloons featured during Macy’s Thanksgiving Day Parade


The Macy’s Thanksgiving Day Parade, one of the vital iconic occasions surrounding the United States vacation in November, will characteristic characters from the crypto and blockchain area for one of many first instances in its 99-year historical past.

In a Sept. 14 announcement, Web3 agency Cool Cats Group said a few of the characters from its nonfungible token (NFT) assortment — a blue cat and a milk carton — will seem as balloons within the Thanksgiving Day Parade scheduled for Nov. 23 in New York City. According to the parade’s producer, Jordan Dabby, the characters can be represented bodily for hundreds of New Yorkers watching from the streets and hundreds of thousands watching from their properties.

With roughly two months till Thanksgiving, it’s unclear whether or not another corporations within the crypto and blockchain area plan to have characters represented with parade floats or balloons. The lineup on the Macy’s parade modifications from yr to yr and has featured characters together with Baby Yoda from The Mandalorian collection, Sonic the Hedgehog, Pikachu and Charlie Brown.

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In 2021, when the parade returned to its full procession following the 2020 shutdowns amid the COVID-19 pandemic, the organizers also launched an NFT collection. The following yr, as well as to the proceedings held in individual, the occasion arranged for a virtual parade inside the metaverse.

Having a Web3 agency represented in a serious occasion just like the Thanksgiving Day Parade will seemingly come amid different happenings in New York. Former FTX CEO Sam Bankman-Fried’s felony trial is about to kick off on Oct. 3 and should still be happening on the time of the vacation parade. 

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