Most Influential 40: Naveen Jain

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Co-founder of Yat Labs Naveen Jain essentially built a global identity solution using emojis, and one being leveraged by many in the crypto industry and celebrities including Ke$ha and Questlove.

Like many crypto projects, the aim is censorship resistance, a form of identity based on three emoji to represent an online identity that can follow you around the web.

Still in its beginning phases – the project leaders don’t even know if they want to bring in a blockchain – Yat has lessons for anyone building today: even serious ideas, like the internet’s naming convention, can be fun.

The Complete List: CoinDesk’s Most Influential 2021



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