The Metaverse Is Coming, Companies Need to Prepare


Not all brands selling in the metaverse offer NFTs. In the instance of the Gucci handbag that sold for more than $4,000, the buyer only owns the item on Roblox, not via an NFT, which means if Roblox disappears in 50 years, so does the item. In order for the concept of ownership to have meaning and longevity in the metaverse, NFTs will be key.


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