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TechCrunch
Mobile commerce startup Via rounds up $15 million in Series A funding
Mobile commerce is where it’s at, and rising investment in so-called conversational commerce startups underscores the opportunity. First, more e-commerce sales will be on mobile phones this year than desktops (as much as 70% by some estimates), people tend to read text messages almost immediately, and consumers spend upwards of 30 minutes a day engaging with mobile messaging apps. Indeed, according to co-founder and CEO Tejas Konduru — a Brigham Young grad whose parents immigrated to the U.S. from India and who have themselves worked at tech startups — one insight his now 50-person company had early on was that despite that so many of their customers now use the mobile browser to visit and shop from their stores, many retailers use website builders like Shopify or BigCommerce to “cram everything everything into mobile, leaving only enough space for, like, one picture and a Buy button.”
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